Making It Happen
- Create a highly engaging design and then develop the programming of the initial site capabilities (video sharing, parental controls, content rating system, etc.).
- Take advantage of other video sites, such as YouTube or Vimeo, for video storage and viewing.
- Get to beta quickly (< 3 - 6 months) with a light-weight site and then support and enhance the site with rapid iterative development efforts based on market feedback.
- Promote the site aggressively online and offline through guerrilla and word of mouth marketing programs, online advertising, social networking, school outreach, and viral campaigns that target the sites and communities where kids spend time on the Internet.
- Generate enthusiasm for the KidsTeachingKids site so that students will use the site regularly, tell their friends about it, and ultimately make the site an integral part of their everyday educational experience.
- Create incentives for kids to submit videos. Have a panel of kids to pick the most effective entries (or use the number of views) to rank and recognize the best video content. Have online awards ceremonies for the winners.
- Allow the best content to rise to the top. Make the best video segments, dubbed in a variety of languages (by the kids), available free on the site in a hierarchical listing of links that match subjects or topics in related text books.
- Create a registration process that is integrated with a parental awareness and control system.
- Seek additional support from strategic sources.
- Programming of the interface, developing the taxonomy
- Administration and server management, CTO
- Community building and social media
- Sponsorship development